永不磨灭的番号Restaurant chain Chef Fei removes controversial slogan amid online scrutiny_我的网站
一 | (ECNS) -- Hunan cuisine restaurant chain Chef Fei has begun removing its long-running slogan, "National King of Stir-Fried Pork," following widespread online debate over how the title was awarded. Chef Fei (Feidachu), which operates more than 200 restaurants across China, has come under scrutiny in recent days over the slogan -- prominently used in its branding for nearly six years. The title was awarded in late 2020 by the China Cuisine Association following an entirely online "National Stir-Fried Pork Competition." Contestants were required to submit a three- to five-minute cooking video along with photos of their dishes. The final results were based equally on public online voting and scores from professional judges who assessed the submissions remotely, with no live tasting or blind taste test involved. Chef Fei founder Fei Lianghui received 19,278 public votes, ranking first in the competition and earning the title "National King of Stir-Fried Pork." The phrase was subsequently displayed beneath the Chef Fei logo at its restaurants and was also chanted by staff when serving the chain's signature dish, stir-fried pork with chili peppers. After details of the competition's judging process resurfaced on Chinese social media in early August 2026, the issue quickly became a trending topic. Critics questioned how the taste and quality of a dish could be properly judged based solely on videos and photos. Legal experts also raised concerns that the phrase "National King" could be interpreted as an absolute or superlative advertising claim, potentially placing it in a gray area under China's advertising regulations. Questions were also raised over the commercial use of the title, as the original award was granted to Fei Lianghui as an individual rather than to the restaurant chain itself. Reporters have since noticed signs that Chef Fei is quietly phasing out the slogan. The phrase has disappeared from the brand's official customer service messages. At several restaurants in Beijing, the slogan could still be seen on printed menus, but it was no longer used in in-store broadcasts. Some interior walls also showed signs that promotional wording had been removed, while staff had stopped referring to the title when serving the signature dish. (By Helen Mo, intern Xu Wenda)
二 | 许多接受采访的海外民众高度评价中国的签证便利化政策。加拿大民众：我认为过境免签是很好的政策，方便人们去中国看看，即使中国不是他们的最终目的地。卡塔尔民众：放宽签证政策显然有助于促进中国旅游业的发展，同时有助于推动经贸发展。
三 | 各项利好政策不断推出，让外国游客“说来就来”游中国成为现实，带火了我国入境游市场。目前，“中国游”主题媒体流量在国际互联网突破10亿，“周五下班去中国”成为国际新热潮，更多的外国人来到中国，亲身感受到新时代中国之美。责任编辑：艾玖玫。 Current article:http://4ere19.senbatuqiuzhuanlanrilao.sbs/news/20260826_8253810.html Published on:00:00:00 |
。 视频加载中...国家移民管理局最近公布的数据显示，免签政策推出一年多以来，免签入境外国人达到2011.5万人次，同比上升112.3%。总台记者日前在多国采访时发现，许多外国游客计划开启一场“说走就走”的中国游。一年多以来，我国聚焦推进更高水平对外开放，持续推出一系列灵活、便利的外国人来华政策。截至目前，我国已与26个国家实现全面互免签证、对38个国家试行单方面免签、对54个国家实施过境免签政策。
