新白娘子传奇
“数”说抚顺：精耕细作 用流量掀“热浪”_我的网站
一 |
As night falls along China's East China Sea coast, rows of sprawling industrial facilities glow brightly under the dark sky. At Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. (NZRCC) in East China's Zhejiang Province, a network of oil pipelines, towering distillation towers and neatly arranged oil storage tanks forms a futuristic "steel forest" outlined by lights and shadows.
On Chinese social media, this striking tableau has been embraced by younger generations as the essence of "cyberpunk-style hardcore romance." Amateur photographers and influencers have compiled detailed guides to the best viewing spots, complete with walking routes, camera angles, and even the optimal time to capture the scene, the so-called "blue hour," the period just before sunset.
Dozens of kilometers away, Ningbo-Zhoushan Port presents another stunning industrial scene. At this super port, which has ranked first globally in cargo throughput for 17 consecutive years, massive cargo ships anchor on the blue sea, stacked colorful shipping containers stretch along the shore, and giant quay cranes line up neatly. The dynamic interplay of mechanical operation lights and natural mountain and sea scenery creates a harmonious industrial beauty.
For years, heavy chemical plants and port infrastructure were associated in the public mind with noise, pollution, and a kind of forbidding remoteness - places to be avoided. Today, however, these industrial sites have transcended their purely functional roles, emerging as vivid windows through which ordinary people can observe China's new quality productive forces, and as a new narrative of coexistence between industry, ecology, and tourism.
From avoidance to admiration
"In the past, when people thought of heavy chemicals, their first associations were pollution and safety risks - they instinctively wanted to stay away. Now, young people willingly come close, take photos, and share images of refinery towers at night. That makes us deeply proud," Zhang Da, deputy general manager of NZRCC, told the Global Times.
Zhang emphasized that the facility's newfound "cyberpunk appeal" is not a gimmick created by lighting. Tens of thousands of tourists have now visited the outer perimeter of the plant. "Visitors can intuitively experience fresh air, a tidy environment and steadily operating production equipment. These unalterable real feelings are the core reason why industrial scenery has become a new urban landmark," he said. Modern industry, once distant to the public, has become visible, tangible and approachable.
A similar shift in public perception is taking place at Ningbo-Zhoushan Port. Netizens have spontaneously explored popular hiking trails on the mountains near the port. From elevated viewpoints, visitors can watch intelligent unmanned cranes operating with precise accuracy, alongside giant wind turbines spinning in the wind. Heavy industrial facilities blend seamlessly with lush mountains and clear waters, creating a perfect balance of motion and tranquility.
Chen Jia, a local resident, often comes to the coastline to overlook the port in his spare time and brings friends, including foreign visitors, to experience the scenery. "The efficient unmanned terminals, magnificent giant ships and harbor, and refreshing mountain-sea views have broken the cold stereotype of traditional industry. This is a unique romance made in China," he said.
What gives these industrial landscapes their staying power is not the rush of a thousand camera clicks, but their genuine industrial strength and the invitation they extend to the public: to look beyond the spectacle and start asking how it all works.
"Industrial sites can become scenic spots through long-term safety and environmental governance, as well as sophisticated modern industrial management," Zhang noted. "Young people's interest in industrial landscapes is a great starting point. More importantly, we attempt to turn this temporary online attention into long-term public recognition, letting real industrial sites serve as a window for the public to learn about modern industrial systems."
NZRCC first made this understanding tangible in an unexpected place: a 15,000-square-meter woodland at the heart of the complex, where egrets have made their home. When pipeline plans originally called for cutting through the area, the company rerouted them to protect the birds' habitat. During breeding seasons, all nearby construction is suspended.
Today, the "Egret Garden" is equipped with a 24-hour livestream that has attracted over 200 million views online.
Beyond ecological progress, the company strives to translate obscure industrial jargon into everyday language for the public.
Through open houses and social media outreach, the public has come to learn that this forest of steel towers has developed key materials for artificial lung technology, produced separator films for new-energy vehicle batteries, and turned waste cooking oil into sustainable aviation fuel that now powers commercial flights.
What began as a casual appreciation of a nighttime spectacle has gradually deepened into a genuine understanding that this once-distant industry underpins much of daily life, from transportation and housing to health care and the transition to cleaner energy, making China's new quality productive forces more tangible and understandable, Zhang said.
Ningbo-Zhoushan Port has likewise carved out a path toward meaningful public engagement. It has hosted a wide range of public exchanges and educational programs while carefully designing popular science exhibition halls and outdoor viewing sites to engage visitors.
"Since its founding, a port has always been about openness and connection," Zhuge Xurong, director of the Cultural News Center at Ningbo Zhoushan Port Company Limited, told the Global Times. That openness, he said, extends beyond shipping routes to the exchange of ideas and knowledge between the port and the public.
Such open industrial scenes have become common across Ningbo's industrial parks, with bilingual science popularization activities bringing modern factories closer to the public. Online content creators frequently visit these industrial bases, unveiling the mysteries of Chinese manufacturing to wider audiences.
The trend stretches nationwide: intelligent heavy trucks in Lingang new area of the Shanghai free trade zone, drone manufacturing bases in Shenzhen, rail-transport industrial parks in Chengdu. Meanwhile, older industrial sites are being transformed into cultural and creative parks, preserving their historical textures while injecting modern vitality.
From awe to intimacy, from distance to engagement - this distinctly Chinese brand of industrial romance is reaching more people, being better understood, and continuing to evolve.
。 时光不语，于记忆深处镌刻苦难辉煌； 梦想无垠，在天地之间绘就万千气象。
二 | 9月29日，抚顺首届麻辣拌品鉴大赛启幕。我市大力推动文体旅高质量发展，打造独具特色的商文旅融合场景，深耕培育文体旅融合新业态，激发消费活力。 一轮轮政府补贴发放，各特色商业街区掀起文旅热，新的商业面孔不断亮相……今年以来，我市消费市场呈现出强劲的发展势头，消费场景持续刷新，居民消费潜力释放，推动“消费马车”向前飞驰。 信心是干出来的，成绩是拼出来的。今年上半年，我市限上社会消费品零售总额27.8亿元，同比增长13.7%；一般公共预算收入同比增长7.3%；民生支出同比增长28.7%。 紧盯政策导向 拓展消费“新赛道” 今年以来，我市抢抓新一轮消费品以旧换新机遇，加强宣传引导与政策解读，出台抚顺市配套政策，依托大型商业综合体，打造节日商圈，举办系列大型促消费活动，开展惠民车展、家电直销等专题促消费活动，发放各类消费补贴700万元，有效推动重点行业实现快速增长，一季度，石油制品、百货商超、汽车销售等行业分别增长13.7%、24.4%和42.7%，1月至5月限上社会消费品零售总额实现27.8亿元、同比增长13.7%。
三 | 预计全年各类消费活动不少于200场次，社会消费品零售总额突破200亿元。 近年来，我市创新消费模式，积极拓展消费“新赛道”，聚焦全季、全时、全业，不断培育新产品、新业态，先后打造了雷体夜市、东林里、麻辣拌一条街等文旅消费新场地。同时，我市还将“非遗”搬进集市、夜市，50多项非遗项目和民间文艺项目、百余名传承人扎堆儿亮相创意集市，秀出绝活手艺，共同为市民和游客奉献了一道非遗文化大餐。
四 | 紧盯节庆热点 释放消费“新潜力” 1月26日——30日，全市驻村第一书记代言名优特农产品“年货大集”鸣锣开市。
五 | 2月初，2024抚顺暖冬消费季活动启动，抚顺名优食材地方产品展也同步开展。 3月18日到4月末，抚顺“3折消费月”启动，百万餐饮消费券免费领。 4月27日至本年末，持续推行2024年阶段性购房补贴政策…… 年初以来，我市积极参与全省“4+5+N”系列促消费活动，集中组织开展了“优惠购车 畅行抚顺”“春风三月 三折换新”“便利闲适 品味美好”“美食美味 快乐健康”“美丽绽放 乐享幸福”等系列主题活动。紧盯民生热点促消费。成功举办了2024“抚顺暖冬消费季”大型系列活动，实现多业态联动，活动由30多项系列活动组成。紧盯网络热点促消费，着力营造体验式消费场景，推进商旅文体、线上线下融合。充分借助“三块石冰雪嘉年华”“抚顺网上年货节”和“2024年货大集”等平台，积极组织本土农特产品销售企业和餐饮企业开展系列促消费活动，创新消费业态，做热网红经济。真金白银促消费。市政府累计投入600余万元，对汽车、家电、零售和餐饮等行业消费者进行补贴，直接拉动消费1亿余元，对提升消费信心、活跃消费市场起到了关键性作用。 致力双维突破 打造消费“新场景” 7月7日，“抚顺之夏 山水如画”2024抚顺市夏季文化旅游启动； 9月14日，“多彩非遗 天辽地宁”非遗与旅游深度融合发展现场交流活动暨2024抚顺满族风情旅游节开幕式在新宾赫图阿拉城盛大启幕； 9月29日，抚顺首届麻辣拌品鉴大赛启幕；同日，我市首届农民庆丰收暨农业特色产业推介招商活动盛大启幕……丰富的消费体验让抚顺的这个夏季炫动耀眼、激情飞扬！ 今年夏天，我市连续举办“浑河大舞台”庆祝中华人民共和国成立75周年大型公益惠民活动、“抚顺跑起来”马拉松系列活动及泼水狂欢、研学夏令营、2024年辽宁省青少年游泳锦标赛、省首届城市足球超级联赛、箭舞中华·全民健身主题活动（抚顺站）、“奔跑吧·少年”2024年抚顺市青少年网球锦标赛等精彩纷呈的文体活动。同时，全力加快县域商业体系建设步伐，加快改造升级乡镇集贸市场和农产品产地集配中心建设，鼓励支持抚顺县、新宾县、清原县丰富零售、餐饮、娱乐、美容美发、电商等业态加快发展，优化提升县域商业服务功能。
六 | 做火餐饮服务消费，深度挖掘我市麻辣拌等特色美食，培育美食地标。
七 | 提高抚顺对“美市美食”餐饮品牌推广活动、辽宁绿色餐厅评定、“辽菜师傅”技能表演等省级活动参与度，提升我市美食美誉度、知名度和影响力，促进餐饮消费升级，打造新的消费增长点。 数说75年—— 75年来，消费总量持续扩大。全市社会消费品零售总额从1952年的1.1亿元增加到2023年的192亿元。 万达广场、双燕超市、汇龙家电等中心商圈繁荣兴盛，乡村半程马拉松、朝鲜族文化嘉年华暨朝鲜族民俗节、满族风情旅游节等文体旅融合活动拉动节假日经济持续发展。 75年砥砺奋进，抚顺经历了春风化雨润沧桑的发展历程，见证了天翻地覆慨而慷的历史巨变。 责任编辑：李丹。
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